Leads are disconnected from units
Follow-up does not clearly show which project or unit a prospect wants.
REAL ESTATE CRM
Custom real-estate CRM connecting leads, projects, units, reservations, installments and commissions
Build software for developers and brokers to manage leads, projects, units, reservations, sales stages, follow-ups, installment schedules and commissions.
THE OPERATION FIRST
Software should follow the real workflow
Real estate differs from generic CRM because each lead interacts with projects, units, pricing, payment plans and reservation states. AY Soft designs the data model around the property product.
Unit status changes outside CRM
Available, reserved and sold states are not consistent across the team.
Installments and commissions are separate
Payment schedules and salesperson commissions require extra spreadsheets.
WHAT CAN BE BUILT
Capabilities selected around the business need
Lead & pipeline CRM
Lead sources, stages, tasks and follow-up.
Projects & units
Projects, units, types, status, prices and core details.
Reservations
Reservation states, approvals and documents according to policy.
Installments
Payment schedules and payment records within the approved financial scope.
Sales commissions
Commission rules, targets and reporting according to company policy.
Portals & integrations
Agent/customer portals and connections to supported lead sources or systems.
CONNECTED WORKFLOWS
The value comes from connecting the steps
Lead to opportunity
Connect each prospect to project, unit and sales stage.
Unit reservation
Reservation changes unit status through controlled rules.
Payment schedule
Link installment schedules to reservations or contracts where required.
Commission tracking
Approved deals feed commission data according to company rules.
RELEVANT SERVICES
Choose the building blocks that fit the workflow
RELATED GUIDES
Go deeper before choosing the software scope
Practical guides connected to this industry workflow.
FAQ
Questions before scoping the project
We keep the page specific without pretending every company needs the same system.
Is this a packaged real-estate CRM?
We provide custom development and configuration around the company workflow; we do not claim a packaged product here.
Can it manage many projects and units?
Yes, with data structures, search and states designed for portfolio size.
Can lead campaigns be integrated?
Sources that provide suitable APIs or webhooks can be connected after permission review.
Can it manage installments?
Yes within a defined financial scope and company-approved payment rules.
Start with the workflow, not a software name
Tell us where the process slows down or data gets repeated. We can define the right first scope.